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New Business Rainmakers for
Advertising Agencies and Marketing Communications Firms
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Services |
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- Research
- Strategies
- Your Value Proposition
- Targeting
- Prospecting
- Presentations
- Development
- Closing
- RFPs
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Research
Developing information and analyzing industries and companies being targeted.
To help us to identify challenges and opportunities before each industry, insofar as
possible.
To aid us in being able to immediately “talk their business” once we get them on the phone.
Strategies
Helping to determine the best marketing strategy for your particular agency.
Your Value Proposition
Developing – with you – the optimum competitive positioning for your agency. Plus
differentiating your agency even more by finding what your special and unique Value
Proposition should be – and how best to express it.
Targeting
Help to decide on and select the very best industries and companies to pursue – for your particular agency. Obtaining the needed information including address, phone,
Web address, names and titles of decision makers, etc.
Prospecting
The Vinyard Group assists with the creation and design of individual messages for individual targets, messages to be used in e-mailing and phone calling, messages that will get the attention and interest of decision makers and stimulate them to want to know more. We send the e-mails, make the follow-up calls and present our agency client to the prospect in ways that stimulate interest and willingness to meet.
Presentations
Help to develop presentations that have the greatest likelihood of success. Our record is that our agency clients, who allow us to help in the entire presentation process, win 6 out of 10 presentations (compared to 4A’s estimates that the average agency only wins 2 or 3 out of 10).
Development
The utilization of on-going tactics with targets that ultimately result in winning more of them over the long run.
Closing
The Vinyard Group has gathered and studied sale closing techniques and tactics from many sources. And we have tested 11 different closing tactics, one or more of which are effective for each situation.
RFPs
We assist in preparing “selling” responses to RFPs insofar as the restrictions of a given RFP will permit.
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1223 Lin Manor
St. Louis, MO 63122
Ph 314-984-8990, FAX 314-968-0459 |
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©
2011 Vinyard Group, LLC
All rights reserved
St. Louis, MO 63122
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