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New Business Rainmakers for
Advertising Agencies and Marketing Communications Firms |
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Our Team |
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The Vinyard Group
has an experienced team
in place to serve our agency clients.
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The Vinyard Group has an experienced team in place to serve our agency clients. All of the members of the team are shown below. Only Dick Vinyard and Judy McBrady are full
time; all others are part-time, called upon as
needed. Most of the people shown below have been with our company for several years. They help us to learn about industries and companies being targeted, they confirm names and titles of decision makers and get key information.
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Dick Vinyard –
Master Rainmaker
BS Mktg., Univ. of MO/Columbia. First with D’Arcy Masius Benton & Bowles/St. Louis/Los Angeles/Atlanta working on Anheuser-Busch. Moved to Ted Bates & Co./ New York where rose to Sr. VP Mgmt Rep in charge of all work on Nabisco, then on Colgate. Won new accounts such as M&Ms/Mars, Wish-Bone Salad Dressings, Planters Peanuts, Certs (the launch), brands of General Foods and others. Then founded Vinyard & Lee & Partners/St. Louis, grew it to 40 people over 16 years. Became known as one of the best for getting new clients. V&L&P was acquired by TBWA and Dick spent 3 years with them, after which he founded The Vinyard Group, Consultants to Advertising Agencies. Has been a key factor in landing more than $330 million in new billings for agencies, lifetime. |
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Judy McBrady – Operations Manager
A 25-year career in advertising, much of which was in key positions with
advertising agencies. Judy has held key media positions with D’Arcy Masius
Benton & Bowles, Hughes, Momentum (an Interpublic company) and LaSalle
Group. She has participated in many new business presentations; she knows
every aspect of the advertising agency business and is a great resource to our
other team members. Judy coordinates all aspects of our work for our agency
clients. |
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Laura Poe – Market Research Manager
BS Bus. Admin, Mgmt. Information Systems, St. Louis University. Assistant
Fabric Manager for May Company (department stores). Then in sales with Ann Taylor. Joined The Vinyard Group in 1999 as Market Research Manager. Develops information about industries, individual companies and brands being targeted. Expert at finding sources for difficult-to-find information. |
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Liz Golomski – Database Manager
28 years with a medical instrument company. Became Office Manager, then
International Export Manager. Joined The Vinyard Group in 1997. Produces and
maintains all data-bases,
handles all ground mailings – i.e., produces cover letters, assembles mailings, etc. Expert at mail/merge, proofreading and careful attention to detail in executing perfect and professional mailings. |
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Julie Dobbs – Investigative Associate
BA in Economics, Cum Laude, DePauw University. Thirteen years with A. G. Edwards (now Wells Fargo Investments) as Manager & Associate Vice President, Resource Management Office. Staff of 8 plus 12 consultants. Joined The Vinyard Group in 2008. Expert at discovering who is responsible for what and how best to reach them at companies being targeted for agency clients. Knows how to get people talking and revealing key information that aids our work. |
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1223 Lin Manor
St. Louis, MO 63122
Ph 314-984-8990, FAX 314-968-0459 |
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©
2011 Vinyard Group, LLC
All rights reserved
St. Louis, MO 63122
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