New Business Rainmakers for
Advertising Agencies and Marketing Communications Firms
White Papers
The Vinyard Group has
a wealth of information
on virtually every aspect of business development for
marketing communications agencies.
The Vinyard Group has a wealth of information on virtually every aspect of business development for marketing communications agencies. Over time, we have developed “white papers” about individual business development subjects and we are happy to share them with you.
If you would like to have any of the 11 White Papers below, just e-mail us or call us and tell us the title -- and we’ll get it right to you.
Business Development Plan. An
Outline
Ten Types of New Business Targets for Agencies
Building Lists of the Right Targets for Your Agency
Leveraging Your Experience
Successful Prospecting
Finding the Optimum Competitive Positioning for Your Agency
Developing the Unique Value Proposition for Your Agency
